VR Music Videos: They’re Kind of Incredible

CES 2019 is over. My pockets is overflowing with enterprise playing cards, I’ve shaken hundreds of arms, and my legs are nonetheless sore and drained. But, most significantly, my thoughts is stuffed with story concepts due to the numerous revolutionary cubicles I noticed on the occasion. And one takeaway that I wished to debate was the proliferation of digital actuality at CES, and particularly the way it could change music movies perpetually.

While exploring the VR/gaming sections of CES, I stumbled upon Fibrum, an organization that initially gave the impression to be showcasing a reasonably regular digital actuality setup often called Desirium. However, after a while talking with the workforce, I realized that, together with exhibiting off some enjoyable, revolutionary revolutionary VR gaming, the corporate could assist to convey the normal music video into the long run.

Starting off on the gaming facet, I attempted out Reckless Highway, a particularly addictive VR expertise the place you’re taking management of a truck on the freeway and, nicely, drive recklessly. And, after years of secure driving practices, I have to say that it was fairly enjoyable.

Your price of pace regularly will increase whereas as you will need to dodge every part in your approach, from different automobiles to full police barricades. While on a regular console the sport may not seem to be a lot, seeing more and more quick automobiles zoom previous you provides fairly a little bit of immersion inside a VR headset.

However, what actually enticed me was the grand finale – the music video. While sadly there doesn’t look like any footage obtainable, I can let you know this: I began actually serious about the potential VR has past gaming.

The video follows quite a few figures flying round a colourful metropolis, permitting you to look throughout the surroundings all through. The potential to actually respect every part round you maximized the immersion … even when that meant my worry of heights majorly kicked in.

In an unique interview with Fibrum VP of Corporate Strategy Michael Bakaleinik afterwards, he gave some extra particulars on the music video initiatives.

“We’re collaborating with Brandon Howard in the meanwhile, so he’s kindly offered us together with his likeness and his materials for us to create a completely CGI, full VR video,” Bakaleinik defined. “We need to polish it off a little bit, but we’re very enthusiastic about this particular direction. We’re going to be talking to more artists about adding their material to our portfolio. We’re not sure whether or not we’re going to be integrating this into the VR content platform or if it’s going to be a beast of its own, but we’re definitely going to pursue that.”

Thinking Bakaleinik’s phrases over, I couldn’t assist however suppose what my favourite artists would do in the event that they pursued such a medium sooner or later. After all, I bear in mind a time when the “light show” characteristic in iTunes was thought-about revolutionary. Man, 2006 was an archaic time.

When questioning Bakaleinik on whether or not VR tech may shake up the world of music videography, he advised me, “Quite likely, because it has tremendous depth in terms of providing the viewers with so much more to do as opposed to the conventional 2D videos that we’re used to. Today, some people have already attempted VR music videos, but it’s usually a CGI environment that has nothing to do with the soundtrack itself, and you have bits and pieces of the relevant footage projected into flat screens in the environment. And so we wanted to go a step beyond that and make it a fully interactive, fully malleable environment that you can potentially interact with in the future.”

If what I noticed on the occasion is any indication, that future shall be a shiny one for music movies.