Why Snapchat is making mobile games like Bitmoji Tennis

Over the past eight years, Snap has made one of the world’s most popular social chat clients with Snapchat. And lately, the company has been giving its users more things to do, including playing instant games.

I spoke about Snap’s game efforts with Will Wu, head of Snap Games and director of product; and John Imah, global head of game . They showed me games on a mobile phone within the Snapchat client, including a new one that is launching today: Bitmoji Tennis.

The multiplayer games on Snap Games may not look like much compared to console games or even other high-end mobile games. But they could have a broad reach, considering Snapchat had more than 186 million users in February, and it reaches 90% of all 13-year-olds to 24-year-olds in the U.S.

I played a little Bitmoji Tennis with my fingers on a touchscreen, and it didn’t take long to get the hang of it. You tap to serve the ball, and you move your player left or right. The character swings at the ball automatically. In June, Zynga also launched its own Snapchat game, Tiny Royale.

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