augmented

Snap’s future depends on how well it builds its augmented reality platform. The company announced in its quarterly earnings call today that it added more…

For the past few years, hardware manufacturers and game studios have been valiantly trying to sell the public on the idea of virtual and augmented reality…

Some companies have tried to capitalize on this idea with AR eyewear, but the more ambitious projects haven’t been very successful. Google’s “Glass” eyewear is…

Cambridge engineers have developed a new augmented reality (AR) head mounted display (HMD) that delivers a realistic 3-D viewing experience, without the…

BUSINESSES looking to delight customers have been turning to augmented reality in recent times. From Macy’s and Ikea to Amazon and L’Oréal, the biggest of…

Rapid advances in the development of medical devices in the 21st century are contributing to healthier lives, but bring with them a new challenge: teaching…

Testing products is a quintessential element of the beauty buying experience. There’s a reason the shelves at Sephora are lined with tester tubes, after all.…

EMERGING technology is hard to understand and harness, but it seems as though augmented reality (AR) is finally making its way into mainstream business and…

Lenovo’s new ThinkReality A6 augmented reality headset is gunning for Microsoft’s AT mindshare in the business space by competing directly with its Hololens…

After hinting the feature over a year ago, Google has finally rolled out Google Maps AR for its Pixel devices. Pixel owners will now be able to see…