Why Digital Marketing Is Not Overrated? | Social Media
October5, 20184 min read Opinions expressed by Entrepreneur contributors are their own. Brand experience is conceptualized as sensations, feelings,…
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IBM’s new Watson AI marketing suite personalizes ads for individual…
Breaking Tech Industry news from the top sources
Companies spend a good chunk of change on advertising. In fact, according to Gartner, marketing budgets…
After IPO, Liulishuo CEO says marketing expenses are necessary | Digital…
Digital Asia News Update
Image Credit: Liulishuo Shanghai Liulishuo Information Technology Co., Ltd, a spoken English learning app, went public in NYSE…
3 tips for getting marketing publications and websites to run your content…
Every day is a grind when you’re sending content to marketing publications.Many other marketing experts are sending pitches, as well. Content…
Microsoft brings AI and AR to Dynamics 365 to reinvent sales, customer…
More about artificial intelligence Microsoft is bringing artificial intelligence (AI) and mixed reality to Dynamics 365, according to a Tuesday blog post…
Adobe to Buy Marketing Software Firm Marketo for $4.75 Billion | Apps
Latest Apps and Software News
Adobe Systems on Thursday agreed to buy Marketo for $4.75 billion (roughly Rs. 34,100 crores) from private equity firm Vista…
Marketing data startup Singular raises $30M | Industry
Breaking Tech Industry news from the top sources
Singular, a startup working to unify data for marketers, is announcing that it has raised $30 million in…
Wove raises $9M to help companies form strategic marketing partnerships |…
Breaking Tech Industry news from the top sources
After rebranding earlier this year and scrapping pretty much their whole mobile ads business, Wove, formerly…
Branch pairs up with TUNE to create a supersized marketing and measurement…
Breaking Tech Industry news from the top sources
Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the…
7 Reasons Why Marketing Research Is Important to a Business
In this article, I’ll explain some basic marketing research concepts. I’ll also explain why marketing research is important and share some resources to help you…