Digital Asia News Update
As the consumer appetite for digital entertainment in China continues its rapid growth, two companies are combining forces to step…
On behalf of the entire Social Media Week team, we want to thank attendees, speakers, partners, volunteers, and everyone in the SMW community for making the…
A team of researchers from the Human Dynamics research group at the MIT Media Lab has won first place in three categories in the Fragile Families Challenge…
It felt apt, given their name, that Evan Weiner of Media Temple would take such a foundational approach to helping attendees build sustainable social media…
What’s the difference between an Influencer and Digital Talent?
Often, it’s process and results.
These days, anyone can be an Influencer just like anyone can…
In 2017, more than 1.3 billion people used Facebook Messenger. Brands are now leveraging Messenger and other chatbot platforms to communicate directly with…
A UK parliamentary committee which has been running a multi-month investigation into the impact of online disinformation on political campaigning — and on…
For many brands, the customer journey has changed. This is especially true for the automotive industry, where people in the market for a new car can move…
Accurately measuring and reporting the impact and effectiveness of earned media has been, and continues to be, the subject of persistent debate within the…