AMD unveils new AI chips to challenge Nvidia

AMD on Monday announced its new artificial intelligence chips for everything from cutting-edge data centers to advanced laptops, ramping up its challenge to the runaway market leader Nvidia.

Demand has exploded in the past two years for the specialized processors that help develop, train and run AI applications such as ChatGPT.

Despite Nvidia’s dominant position in the market, AMD has emerged as one of its most serious competitors and CEO Lisa Su said the firm’s next-generation processors will rival the offerings from rivals such as Nvidia.

“AI is our number one priority, and we’re at the beginning of an incredibly exciting time for the industry as AI transforms virtually every business, improves our quality of life and reshapes every part of the computing market,” Su said during a keynote speech at Computex, Taiwan’s premier tech expo.

She also announced that AMD will follow an annual update cycle for its advanced accelerators, and the latest—the Instinct MI325X—is planned for release later this year.

That followed Nvidia’s CEO Jensen Huang sharing a similar annual release outline on Sunday for its top products.

Hailing partnerships with some of the world’s biggest laptop companies, Su brought out leaders from Microsoft, HP, Lenovo and Asus—who touted the incorporation of AMD’s Ryzen processors for their AI-powered computers.

Microsoft has been one of the leaders among Big Tech firms on AI, investing billions in ChatGPT maker OpenAI and also rapidly integrating AI features into its products.

Earlier this month, it unveiled its Copilot+ computers—so-called “AI PCs” that will run the Windows operating system with AI built in.