Breaking Tech Industry news from the top sources
Marketing tech (MarTech) and Advertising tech (AdTech) are two extremely powerful industries, with a range of growing startups racing to transform the future of digital marketing and brand advertising.
The United States has been producing successful MarTech companies for the last decade and Europe is only just catching up.
Figures from MooreStephens research shows that the size of the UK’s and USA’s MarTech industry combined is estimated to be worth $34.3 billion (£26.43 billion). It also revealed that 46 percent of UK businesses are more drawn to invest in MarTech.
Deborah Hennessy is an advisor at The Sandpit, a “business builder” for MadTech startups in London which helps founders take their products to market. She says the UK is “playing catch up” in the space and that: “Tech that has real product market fit and are answering problems that make marketers lives easier and helps customers, rather than push things on them. These will be the companies that succeed.”
For this list we are focusing on startups from the UK that can help marketing teams to improve their productivity and the reach of their campaigns, from handy platforms to useful tools for marketing and advertising professionals.
Read next: What is Hdac? Blockchain tech advert scores on World Cup TV
Additional reporting by Hannah Williams