Google limits ad targeting for teens, increases YouTube privacy

On YouTube, the company by default will make private the videos uploaded by users ages 13 to 17. The automated privacy setting means videos of those users can only be watched by them or approved viewers. These teenagers, however, will be able to unlock their videos to be viewed publicly. will also, by default, include reminders for younger users to take a break and to go to sleep at bedtime as well as disable the autoplay of consecutive videos.

In search, Google said it is expanding its SafeSearch feature to filter out explicit results for users who are 13 to 18. This feature will also apply to Google Assistant on smart screens. The tool also lets users under 18 flag images of themselves that appear in Google Search for removal. The company also said it would no longer collect location history for the age group.

See all the winners of Ad Age’s 2021 Small Agency Awards here

Google recently said it would add new data collection policy pages to the Google Play Store, mirroring a feature Apple Inc. launched last year. Protections for children in online services have gained a lot of attention in Silicon Valley lately. Apple last week announced new protections against explicit images in its Messages app and safeguards against the uploading of explicit or abusive images of children to iCloud Photo libraries.

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