Google will reverse cryptocurrency ad ban in the U.S. and Japan | Industry

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(Reuters) — Alphabet’s Google said on Tuesday it would allow certain regulated exchanges to advertise in the United States and , easing an earlier on all ads.

The changes will take place in and advertisers will need to be certified with Google for the country where the ads will appear, the search engine giant said in a blog here post.

The company said in March it would ban advertisements for cryptocurrencies and initial coin offerings, starting June.

Google’s action follows a similar move by Facebook. The social media giant has allowed certain ads promoting cryptocurrency and related content from pre-approved advertisers, while banning those tied to binary options and initial coin offerings.

Google’s move to ban such ads in March had sent the price of the best-known cryptocurrency, bitcoin BTC=BTSP, down more than 10 percent.

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