Google will reverse cryptocurrency ad ban in the U.S. and Japan | Industry
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The changes will take place in October and advertisers will need to be certified with Google for the country where the ads will appear, the search engine giant said in a blog here post.
The company said in March it would ban advertisements for cryptocurrencies and initial coin offerings, starting June.
Google’s action follows a similar move by Facebook. The social media giant has allowed certain ads promoting cryptocurrency and related content from pre-approved advertisers, while banning those tied to binary options and initial coin offerings.
Google’s move to ban such ads in March had sent the price of the best-known cryptocurrency, bitcoin BTC=BTSP, down more than 10 percent.