Microsoft Bing could replace Google in Australia
SYDNEY: The Australian prime minister said on Monday (Feb 1) that Microsoft was confident that it could fill the void if Google carried out its threat to remove its search engine from Australia.
A Google executive told a Senate hearing last month that it would likely make its search engine unavailable in Australia if the government went ahead with plans to make tech giants pay for news content.
“I can tell you, Microsoft’s pretty confident” that Australians would not be worse off, Morrison told the National Press Club of Australia.
“These are big technology companies and what’s important to Australia, I think, is that we set the rules that are right for our people,” Morrison said.
“Having a news environment in this country that is one that is sustainable and is supported commercially, then this is vital to how democracies function,” he added.
Although Bing is Australia’s second most popular search engine, it takes only 3.7 per cent of the market share, The Australian newspaper reported. Google says it takes 95 per cent.
Nadella initiated the Zoom conversation with Morrison last week, the newspaper reported.
A Microsoft spokeswoman did not immediately respond to a request for comment.
The mandatory code of conduct proposed by the government aims to make Google and Facebook pay Australian media companies fairly for using news content the tech giants siphon from news sites.
Google has faced pressure from authorities elsewhere to pay for news. Last month, it signed a deal with a group of French publishers paving the way for the company to make digital copyright payments. Under the agreement, Google will negotiate individual licensing deals with newspapers, with payments based on factors such as the amount published daily and monthly internet site traffic.
But Google is resisting the Australian plan because it would have less control over how much it would have to pay. Under the Australian system, if an online platform and a news business can’t agree on a price for news, an arbitration panel will make a binding decision on payment.
Morrison said he would like to see “more alignment between the world’s economies” on such antitrust and competition policy issues.