Microsoft will serve sponsored links in Snapchat Bot My AI

Snapchat's My AI is going to start serving sponsored links using Microsoft's Chat Ads API.

The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants' partnership:

Snapchat's My AI has a global community of more than 750 million monthly users, making it one of the most widely used consumer chatbots available. The ability to advertise on this platform through Sponsored Links is a huge opportunity in terms of reach, ROI and connecting with its core audience, Gen Z.

Advertisers simply need to maximize the mobile coverage within their Microsoft Advertising campaigns. Then, in your Device targeting settings, check to make sure you're prioritizing mobile traffic by having positive mobile bid modifiers across all your ad groups.

To measure the impact of Snap traffic to your campaign, use the Microsoft Advertising publisher report. This can be found under the “Microsoft sites and select traffic” category. This traffic has Microsoft properties as the benchmark.

Advertisers reported seeing a significant year-on-year increase in mobile traffic across the Microsoft network during the testing phase. On average, they saw over 15% more mobile impressions from Microsoft sites.

Microsoft is hoping to roll out its latest advertising feature to more partners soon. The tech giant is encouraging companies interested parties to complete a partnership application form for assistance with either “algorithmic organic results and ads monetization” or “ads monetization”.