Pinterest taps former Athleta exec as first CMO | Industry

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Andréa Mallard, the former chief marketing officer of the Gap -owned line of athleisure clothing Athleta, has joined as its first-ever .

Overseeing ’s global marketing and creative teams, Mallard will to the visual search company’s chief operating officer Francoise Brougher, who joined in February from payments company Square. Mallard previously spent four years as of digital health company Omada Health and eight years with IDEO, where she led the company’s global brand strategy practice.

Pinterest has finally finished staffing its c-suite as it gears up for a potential 2019 initial public offering. In late 2016, the company hired former Twitter executive Todd Morgenfeld as its first chief financial officer. Earlier this year, the former Google computer vision research lead Chuck Rosenberg joined Pinterest as its head of computer vision.

Founded in 2010, San Francisco-based Pinterest is led by co-founder and chief executive officer Ben Silbermann . The company has secured more than $1 billion in venture capital funding, most recently  $150 at a $12.3 billion valuation.

Two hundred and fifty people are using the platform every month, up from 200 last September, according to numbers the company shared in September.

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