TikTok overtakes Big Tech to become world most popular domain
As the world entered its second year living in the pandemic, more people took to the internet to meet their services, information and entertainment needs. No site has seemingly benefitted from the internet traffic surge more than TikTok, which overtook all US Big Tech companies to become the most popular domain in the second half of 2021.
Web performance tracker Cloudflare found that the social media giant owned by Chinese company ByteDance has shot up from the seventh spot last year to the first in terms of global internet traffic – a spot held by Google.com until early 2021.
Google is now in second place in Cloudflare’s list of the top 10 domains in late 2021, followed by the websites of Big Tech companies Facebook, Microsoft, Apple and Amazon.
Cloudflare said that TikTok began to take the lead on days in March and retained its top spot on most days after August, including on Thanksgiving and Black Friday.
Netflix, YouTube, Twitter and WhatsApp took the remaining four spots on the internet traffic list – with Instagram (which was ninth late last year) out of the picture, replaced by WhatsApp. In terms of most popular chat domains, WhatsApp took the lead followed by WeChat, Signal and Telegram.
Netflix has retained its position as the world’s most visited streaming website, on some days pulling in more visitors than even Amazon and Apple. Cloudflare found that the platform’s viewership saw spikes on the weekends and in the holiday weeks of Christmas and New Year.
YouTube, second in the list of streaming websites by traffic, briefly became the world’s most visited site on 2 February. Cloudflare attributes this to a few possible reasons, but the video of a fitness instructor in Myanmar filming herself exercising while a coup unravelled behind her definitely played a role.
Also in streaming, Disney+ climbed one spot from eighth to seventh in the second half of this year, beating Sling and behind Roku, HBO Max, Hulu and Peacock.
While TikTok was obviously the most visited social media domain, it was followed by Facebook, YouTube, Twitter and Instagram in the top five spots. The next five spots remained unchanged, with Snapchat, Reddit, Pinterest, LinkedIn and Quora.