AMC Launches Stubs A-List to Compete With MoviePass | Tech News

AMC Theaters’ war on MoviePass seemed to have reached a tenuous truce. As it turns out, the theater chain was simply biding its time before launching a new AMC Stubs A-List program to compete directly with the movie subscription service.

AMC announced Stubs A-List as a new VIP tier of its AMC Stubs loyalty program, where moviegoers can see up to three AMC movies per week for $19.95 plus tax. There’s no carry-over from week to week, so make sure to schedule those three movies.

Conversely, the MoviePass unlimited plan is still cheaper at $9.99 per month to see one movie a day, though the company has recently implemented cost-savings and anti-fraud measures like ticket verification and limits on repeat viewings of the same film.

Stubs A-List costs more and is of course limited to AMC theaters, but AMC is taking direct aim at MoviePass with features like seeing multiple movies per day and repeat visits to a movie you’ve already seen. Another important differentiator: Stubs A-List members can book tickets online in advance, including reserved seating for those swanky recliner seat theaters, for up to three movies at any one time.

As any regular MoviePass user knows, one of the main drawbacks of the service is the inability to book tickets in advance, because your app needs to be within 100 yards of the theater to check in. This can make seeing popular movies during opening weekends difficult.

MoviePass and AMC have been at odds since soon after the movie subscription service announced its unlimited plan last summer. AMC initially explored legal means to stop MoviePass from working in its theaters, and amid escalating animosity, MoviePass briefly stopped supporting AMC theaters in prime locations in major cities such as New York , Los Angeles, Boston, Chicago, and others.

Stubs A-List enrollment opens on June 26. AMC’s announcement also took some more digs at MoviePass, stating “No waiting after enrollment and no special credit card to be carried, AMC Stubs A-List is web- and smartphone-based.” MoviePass subscribers typically need to wait a few weeks for their card to arrive in the mail.

AMC Stubs A-List includes all benefits of AMC’s existing AMC Stubs Premiere rewards program, including free popcorn and soda refills and upgrades, no online ticketing feeds, and rewards points. AMC is also waiving its normal $15 Premiere annual fee for Stubs A-List members. It is worth noting that competing theater chains like Regal give out their loyalty cards for free, while AMC Stubs is a paid program.

MoviePass has been dealing with substantial financial losses from subsidizing ticket costs, as well as competition from other new services like Sinemia. That didn’t stop the company from firing back at AMC this morning over the latest salvo in their movie ticketing war:

One thing is clear: the war between AMC and MoviePass is far from over, as long as MoviePass can keep itself in business.



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