What Is a Webinar ? Top Webinar Software
According to Google, a webinar is a “seminar conducted over the Internet.” While that webinar definition is true, a webinar is more than that. When done correctly, it’s a powerful marketing tactic that can position you as an expert in your field, allow you to connect with your audience, train new employees, as well as increase your profit margin.
In this article, we’ll explain what a webinar really is, how to use webinars in your business, and discuss how webinars work so you can walk away with some practical ideas about running and benefiting from webinars. We’ll also answer some questions like “are webinars live” and “how do I make a webinar?”
What Is a Webinar?
As mentioned in the earlier webinar definition, a webinar is a seminar conducted online. It allows you to host a virtual meeting without the need to find a suitable physical venue. With a webinar you can share your presentation with your audience without physically being there.
Your audience, on the other hand, gets the benefit of participating without leaving the comfort of their home as they can simply watch your webinar using their desktop or laptop computer or mobile device.
In most cases, webinars are business-related and are used as an authority-building or relationship-building tactic. However, webinars can also be used internally for team meetings, especially if you work with an international, remote team.
A webinar offers the following benefits when it comes to communicating with your audience:
- Interactivity through live chat between the host and the attendees as well as attendees themselves, which not only allows webinar host to engage with their audience and build a relationship but also to improve the webinar based on the feedback received.
- The ability to share your screen and your webcam so your audience can not only see your presentation, but also your face.
- The ability for your audience to ask questions and participate in polls, which is another way to keep the audience engaged throughout the webinar.
- Webinars can be recorded and then repurposed later on as digital products such as workshops and training sessions.
- Webinars can accommodate a large number of participants due to the fact they aren’t limited by physical space.
If you’ve been wondering, “are webinars live,” here’s your answer. There are two different types of webinars:
- Live webinar. Live webinars happen in real time and allow for much more interactivity as the audience can ask questions at any time and get an answer.
- Pre-recorded webinars. Pre-recorded webinars have already taken place and are usually offered as a replay, which means the audience can’t participate in a live chat nor can they get their questions answered. However, with a pre-recorded webinar, you can offer several replay times to allow anyone to register and view it at a time that’s convenient for them.
Top webinar software
If you are searching for an affordable or free way to engage your audience and create a meaningful connection with webinar participation, then you need to choose the webinar software carefully. Finding proper webinar software is challenging these days, and most of the best ones available on the web were expensive.
Before we share with you the list of best webinar software, please be mindful that some of the webinar software listed in this article are free and some of them are paid. We are just going to highlight some of the key features of the best webinar software in 2020.
1. Facebook Live
The great thing about Facebook Live is that all your friends and followers on Facebook can see your live broadcasts without using any extra tools. What’s more interesting is that after the broadcast, the video is automatically published to the Facebook account or profile, which means you and your followers could see the video long after your webinar is over.
- Facebook Live serves as a powerful way to connect with your audience or followers.
- The service can be used to broadcast a conversation, performance, Q&A, or virtual event.
- You can go live on a Facebook Page, group, or event.
2. YouTube Live
The best thing about YouTube Live is that after streaming the video, you can choose to publish it. What’s more interesting is that YouTube Live works with lots of other third-party software that helps to produce a better YouTube session.
- It’s a web-based service that can be used to stream a video.
- YouTube Live is compatible with lots of third-party software.
- YouTube Live is free to use and it offers few editing features also.
3. Skype Group Calls
Lots of companies and business profiles already using Skype Group Calls to run their business and reach with their customers. What’s interesting is that Skype allows users to include up to 25 people in the webinar session. Apart from adding participants, Skype Group Calls also allows nine users to participate in a group video call.
- It’s a free webinar software for Windows 10.
- With the free version, users can add up to 25 users in a webinar session.
- With Skype for Business accounts, users can add up to 10,000 peoples in the webinars.
This one allows users to schedule a webinar to replay at the set times throughout the day. Apart from that, it also got features like reminding users about the start time of the webinar, block webinar viewing at particular times, block dates, etc.
- The tool is widely used by SEOs, Bloggers, and digital marketers.
- EverWebinar offers you a wide range of features to manage a webinar.
- It allows users to schedule a webinar to replay at the set times.
Well, if you are searching for software to connect with your followers or customer, then GoToWebinar might be the best pick for you. It’s an online meeting software that allows users to communicate with others.
- The tool offers lots of useful event management features.
- It also lets you set up a one-time live event, series, or on-demand experience.
- GoToWebinare lets you add your brand color, logo, and images on your webinar materials.
- It also allows you to add polls & surveys on the webinars to engage your audience.
Apart from Live Streaming, it also offers few marketing features as well as you can convert your viewers into customers with in-video email capture, CTAs, and cards. Apart from that, Livestream also helps users to track the performance of webinars by providing user-level analytics, engagement graphs, location analysis features as well.
- Apart from live streaming, it also offers other marketing features.
- The tool also lets you convert your viewers into customers with in-video email capture.
- It also has an analytics dashboard to track the performance of webinars.
If you’re looking for a powerful and versatile cloud-based webinar platform, LiveWebinar might be for you. Host all kinds of events, from business or team meetings, to online lessons, to interviewing and onboarding new employees, and of course, webinars. No matter if you’re a small or large business, creating a customized webinar is easier than you think.
- No downloads or plugins required, and the platform runs on all smart devices.
- Offers plenty of interactive features, such as whiteboards, polls and tests, breakout rooms, event streaming to social media and more.
- Choose between two modes: webinar mode, and meeting mode (think Google Hangouts). Customize the look of your webinar room thanks to the branding tool.
- Use hundreds of available integrations to make the platform a strong part of your company’s ecosystem.
It’s basically a free webinar software that allows users to host up to 100 participants in a webinar. Zoom has lots of plans, but under the free basic plan, users can only host a 40-minute live session. So, if you are on a budget, then Zoom might be the best pick for you.
- It’s one of the best and affordable webinar software in 2020.
- The free version allows users to host up to 100 participants in a webinar.
- The free plan has lots of useful features, but it only lets you host a 40-minute live session.