Look out Tinder! Facebook has started testing its own DATING APP | Top Stories
Facebook has begun testing a new version of its app, dubbed Facebook Dating, that will allow it to act as cupid for singletons looking for love, directly taking on Tinder in the process.
More details of the app were revealed by reverse code engineering specialist Jane Wong who has seen the app which is currently being tested on employees only.
Facebook announced at its F8 conference that it would launch a dating app. This will most likely be a part of the current Facebook app.
Since Facebook appears to be internal testing already, this suggests the app is getting closer to release. That said, it may never make it public in this form as Facebook tests lots of app features with some being binned before launch.
Although with a public announcement already out there, going back on this seems unlikely.
The testing of the app appears in the very early stages as the leaked screens reveal.
“This product is for US Facebook employees who have opted-in to dogfooding Facebook’s new dating product. The purpose for this dogfooding is to test the end-to-end product experience for bugs and confusing UI. This is not meant for dating your coworkers.”
As such Facebook asks employees to use fake data to help test the potential new product.
This app would allow users already signed up to Facebook to find love through the company’s huge database of personal information.
By comparison, Tinder appears to use more basic information input by the user to offer a potential match.
One useful feature that has been announced officially is the ability to make a dating profile visible for others at the same event as you.
Facebook CEO Mark Zuckerberg described the service as being “for long-term relationship building, not just for hookups,” seemingly directed at Tinder which has been described as just such a short-term “hook-up” platform.