Amazon Prime Day 2018: How and when to find the best deals

Amazon Prime Day is basically a summertime Black Friday.

Name one person who doesn’t shop on Amazon. You can’t do it, right? ZDNet has detailed Amazon’s every move for years now, including its insane growth and the dreaded Amazon e-commerce effect on retail as whole.

But, doom and gloom aside, one of the more fun aspects of this company is its Amazon Prime Day fire-sale event. Pitched as Amazon’s “holiday of savings,” it’s been giving Black Friday a run for its money — while also likely making Walmart and other rival stores wince with jealousy.

Here’s what you need to know about Prime Day.

What is Amazon Prime Day?

Amazon celebrated its 20th anniversary in 2015 by offering a full-day sales event on The company offered deep discounts on Amazon-branded products as well as tens of thousands of other items from third-party sellers. The entire event, called Prime Day, was a huge success, and so Amazon has turned it into an annual sales extravaganza.

When is Amazon Prime Day 2018?

Prime Day 2018 is starting earlier than ever — just like Black Friday. Some very early deals start July 3, 2018, but the actual Prime Day event starts at 3pm EST on July 16, 2018. Prime Day 2018 will span a full 36 hours, before ending on July 17, 2018.

Where are Amazon Prime Day 2018 deals available?

Prime Day deals are available in the US, UK, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria,Australia, Singapore, Netherlands, and Luxembourg.

What can you expect from Amazon Prime Day 2018?

This year, Prime Day will feature deals at Whole Foods. Prime members in the US will receive an additional 10 percent off hundreds of sale items and “deep discounts” on select products.

Amazon is also introducing “Prime Day Launches” this year. These are special-edition products that are available just for Prime members for a limited time. One example is the Delta Trinsic Touch2O, an Alexa-enabled, voice-activated kitchen faucet.


Amazon is slowly announcing which deals will go live on Prime Day. It is safe to assume Amazon’s own products will be reduced. So, expect deals on Fire TVs, Fire tablets, Kindle e-readers, and Echo devices. Elsewhere, look for Black Friday-style deals across the entire site.

Here’s a few of the deals that have been announced but won’t go live until Prime Day:

  • $40 off Kindle Paperwhite (usually $119.99)
  • $60 off Amazon Cloud Cam (usually $119.99)
  • $55 off Blink XT 1 Camera System (usually $129.99)
  • $110 off Blink XT 2 Camera System (usually $229.99)
  • Philips Hue Starter Kit + Echo Dot Bundle for $69.99 (available via Treasure Trucks only)


Here’s a few of the early deals that have been announced and are already available:

  • Save $100 on Echo Show (usually $229.99)
  • Save up to 50 percent on Prime Video, DVDs, and Blu-Rays
  • Four months of Amazon Music Unlimited for $0.99
  • Three months of Kindle Unlimited for $0.99
  • Three months of Audible for $4.95 a month (65 percent savings)
  • One free PC game every day through July 18 on Twitch Prime
  • $300 off the Huawei Mate 10 Pro smartphone (usually $799.99)
  • $30 off the Huawei Mate SE smartphone (usually $249.99)
  • $80 off the Huawei Watch 2 Sports (usually $299.99)
  • $80 off the Huawei Watch 2 Classic (usually $369.99)
  • $20 off the Huawei Band 2 (usually $69.99)
  • Apple iPad (2017 model) for $284.95 ($36 off)
  • Apple iPad (2017 model) for $284.95 ($36 off)
  • TP-Link Kasa Smart Wi-Fi Plug for $19.99 ($20 off)
  • 11.6-inch Samsung Chromebook XE500C13 for $229.96 ($70 off)
  • Tile Sport Key Finder for $32.49 ($2.50 off)
  • Shark ION Robot 750 Vacuum for $289.98 ($ 90 off)
  • Spend $10, get $10: Prime members who spend $10 at Whole Foods Market from July 11 to July 17 will receive a $10 Amazon account credit to use on Prime Day.
  • Shop Prime Now and save up to $20: Prime members who have not yet tried grocery delivery from Whole Foods Market via Prime Now will receive $10 off their order when they shop before July 17, and will get $10 to use toward a future order.

Can anyone shop Amazon Prime Day?

No. Prime Day, naturally, is for Amazon Prime subscribers only. So, if you’re not a paid subscriber to Amazon Prime, you can’t take advantage of the deals.

Amazon Prime costs $119 per year (or $12.99 per month), plus a free 30-day trial. It gives Amazon shoppers a few distinct advantages, including free one- or two-day shipping on most items, as well as access to Prime Video, Prime Music, Prime Pantry, Prime Now, etc.

If you’ve never subscribed to Prime, you can get a free one-month trial. We recommend signing up in early July in order to shop Prime Day during the trial period.

Note: Amazon recently raised its annual Prime rate to $119 for newcomers; existing customers started paying the higher price on June 16. Students get 50-percent off Prime.

How to find the best deals on Amazon Prime Day 2018

Here are our tips on how to take full advantage of Amazon’s sales event.


If you want to a one-stop shop with all the best deals, visit the company’s Prime Day 2018 hub. It’ll have the lowest prices and sales across a range of categories. Last year, a new deal was posted every five minutes over the course of the 30-hour Prime Day sale.


Last year, Amazon gave certain people a two-hour head start on the deals if they voice-shopped with Alexa. It did the same thing with Black Friday — giving voice shoppers a seven-hour lead. To order something by voice, just say to your Alexa device, “Alexa, what are your deals” followed by “Alexa, add [the item] to my cart.” Alexa will confirm your order, but if you prefer, you can set up a 4-digit pin within the Alexa app to prevent unintended purchases.


Amazon Assistant is a free browser plugin (for Chrome, Firefox, Internet Explorer, Safari, and Microsoft Edge) that lets you watch for product comparisons, provides shortcuts to popular Amazon hubs, and issues desktop notifications when deals that you’re watching go live.


Amazon also has its regular ” Gold Box Deals of the Day.” However, since it is Prime Day, these sales should be extra noteworthy. If Prime Day 2018 is like last year’s event, there will be new deals going live every five minutes, including “Lightning Deals”, which are limited-time and often end in minutes. And finally, Prime Early Access deals are a type of Lightning Deal that are specifically for Prime members. Amazon typically gives Prime members 30-minute early access to certain deals, though all deals are available while supplies last.

To stay on top of all these different deals, use Amazon’s app, where you can view most deals 24 hours in advance and sign up for alerts. You can also go here to see deals you’re watching. You can even get the deals delivered to you via Amazon’s daily deals email.

  • Go to GoldBox Deals of the day (select Deal of the day)
  • Go to Lightning deals (select Lightning deals)
  • Go to Prime Early Access deals (select Prime Early Access)
  • See the Amazon deals you’re watching
  • Subscribe to Amazon’s daily deals email


Did you know has coupons?

There’s actually an entire hub on Amazon where you can find coupons for electronics, pet supplies, toys, and other items. Just go to, then click on the link at the top for “Today’s Deals,” and in the menu of subitems, click on “Coupons” (or use this link).

When you find an item you want to buy, click on the “Clip this coupon” button near the price to automatically clip the coupon. When you’re all done shopping, go to your cart and check out. In the cart details, you will see the coupon amounts deducted from your total.


If you want to check a deal’s price against what Amazon has charged in the past, try CamelCamelCamel. It’s a free Amazon price tracker that monitors millions of products.

Wikibuy browser is similar to CamelCamelCamel — only it’s an extension for Chrome that lets you check to see if a deal is at its lowest price on the web. Another extension you should try is Honey. It instantly informs you if any third-party sellers have the same product for a lower price.


Finally, be sure to check other shopping sites. Walmart, Best Buy, and other retailers have been known to roll our their own sales on Prime Day in an attempt to lure shoppers.

Is Amazon Prime Day bigger than Black Friday?

Yes. Last year, Amazon kicked off Prime Day with 30 hours of deals, and it later reported a sales uptick of more than 60 per cent compared to the previous year.

In fact, Prime Day 2017 sales were higher than both the 2016 Black Friday and Cyber Monday shopping holidays combined. As for the best-selling item that year, it was Amazon’s own Echo Dot speaker, which was priced at $35, down from the regular $50 price tag.

Read more: Amazon Prime Day 2020: When is it, and what can we expect?

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