Amazon’s massive annual sales extravaganza, Prime Day, is one week away, and at least one of the company’s rivals is in attack mode. On Monday, eBay released a new push in its “Fill Your Cart With Color” campaign and it’s aimed squarely at its Seattle-based competitor. EBay is offering more than 100 deals priced at $119the same price of an annual membership for Amazon Primeand touting the fact that its products don’t require a membership.
“Shoppers are smart, and they want to make the most of their $119, so eBay is offering hundreds of deals with free shipping and no membership required,” Suzy Deering, chief marketing officer for San Jose, California-based eBay Americas, said in a statement. The new discounts include shipping and span categories including electronics, fashion and sports.
Two 15-second digital spots began airing on Monday. In one, mountain biker Micayla Gatto navigates a series of jumps as text reads, “When you wanna go big, get the best price. No membership required.” Another spot showcases real-life gamers Typical Gamer and Samara Redway. EBay is also promoting its new “Price Match Guarantee,” in which it promises to pay 110 percent of the price difference should a consumer find a better deal elsewhere within 48 hours of purchase.
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