Thursday Wake-Up Call: In time for #TBT, Budweiser's goofy catchphrase is back ('Whassup?') | Tech News
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: In case you’re in need of something to laugh at this week, we recommend a new ad for Playtex tampons. It stars D’Arcy Carden, from NBC’s “The Good Place” and HBO’s “Barry,” and it’s so giggle-inducing it’s “SNL-worthy,” as the Ad Age headline says. (Watch it and read more here, in our Marketer’s Brief.) The online commercial pokes fun at all the fancy-schmancy new tampon offerings out there. Do you need a tampon with a Chilean alpaca fleece core? How about uplifting affirmations printed on your tampon wrappers (“Bleeding is leading”)? What about an app that allows you to auto-eject your tampon, “so you never have to search for that string again, ladies”? No? The ad was made by Edelman, and the point is that Playtex Simply Gentle Glide has “simply what you need, without all the extra.” It’s a commercial spoof and an actual Playtex ad, all wrapped up in one. Which is a pretty neat trick.
Budweiser’s famous “Whassup” advertising catchphrase has returned, ready to whisk you back in time to the year 2000. But there’s a twist, since “Burger King has crashed the party,” as Ad Age’s Ann-Christine Diaz writes. A new commercial advertises Bud and Burger King at the same time, and Burger King’s mascot joins the Bud drinkers in shouting “Whassup?” The concept is that Bud and BK’s American Brewhouse King Sandwich are a perfect summer pairing. Although, as the ad’s fine print notes, the beer is not actually available for sale at Burger King. If this is too much to wrap your head around, maybe just re-watch the original “Whassup” ads, available via Ad Age’s Super Bowl ad archive.
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