Axiata Awards Creative Account to Dentsu Malaysia

Dentsu Malaysia has been selected as Axiata creative agency of record. The group has been tasked with building Axiata’s brand equity aligned to its strategic purpose of Advancing Asia and providing end-to-end communications support to strengthen its reputation with key stakeholders across the region.

The two entities plan to roll out a targeted mix of campaigns focused on technology and innovation thought leadership, employer branding, good governance, credibility, sustainability, diversity, nation-building, and digital inclusion.

“We feel deeply honoured and privileged to partner with a client that is so alike in our values and our purpose; we look forward to bringing alive Axiata’s purpose of Advancing Asia with meaningful innovation and experiences. As Axiata continues to champion progress across Asia, dentsu is committed on partnering Axiata using creativity as a force for lasting good everywhere, in every way,” said Kunal Roy, CEO of dentsu Creative.

The appointment will be effective as of December.

“As one of the largest diversified telco groups serving emerging markets in Asia, Axiata is well-positioned and anchored to support digital inclusion and progress in a time when governments, businesses, and societies turn to technology and digital innovation to drive recovery and growth,” added Dato’ Izzaddin Idris, President & Group CEO of Axiata.

“We look forward to dentsu’s best work to support our regional momentum and aspirations as The Next Generation Digital Champion by 2024.”

Dentsu’s creative credentials in APAC include being crowned Network of the Year at Spikes Asia 2021.

“We are thrilled to win Axiata’s mandate, it is not only a recognition of our creative excellence, but a demonstration of how dentsu can deliver impactful ideas, through a strong collaboration with our client,” said Kien Eng Tan, CEO of dentsu Malaysia.

“We look forward to leveraging our inclusive Consumer Vision 2030 to unlock opportunities for growth through integrated solutions that are real-time, data-driven and tech-enabled. I am proud of our team, the work we do is our people’s mission and pride — each employee at dentsu is fearless in embracing the invitation to the never before.”