Consumer insights provider Populix raises US$1M to expand its footprint beyond Indonesia

Indonesia-based insights platform, Populix, just announced the closing of a US$1 million seed round of financing led by Intudo Ventures, with participation from Gobi Agung and Pegasus Tech Ventures.

With this round of financing, Populix aims to develop new product features to provide more dynamic and in-depth insights to clients, ramp up marketing efforts to build awareness and attract more respondents to use the platform, and on new employees to help the company scale.

Additionally, the company plans to expand its footprint beyond Indonesia to cover more country markets in the dynamic Southeast Asia region.

Founded in January 2018, Populix is an Indonesian consumer insights platform that helps businesses connect with readily available highly qualified respondents, providing an intimate window into the preferences of Indonesian consumers.

Through qualitative and quantitative studies, Populix is able to provide valuable insights that seek to help clients better understand Indonesian consumers and improve business decisions to understand consumer feedback in real-time. The company applies academic research methodology to market research methods, with the aim to ensure more robust and trustworthy results.

Populix’s mission is driven by how market research should be accessible. It’s done so by democratising research, simplifying the process, and making it more affordable for everyone.

Populix’s products range from intensive research studies to simple surveys and can be arranged either on a project or subscription basis. Populix works directly with clients to support research design, respondent recruitment, data analysis and targeted recommendations to ensure the effectiveness of custom-tailored consumer research to help clients make better business decisions.

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In addition to research projects, Populix also generates revenue through selling in-house research and datasets to clients.

Populix offers respondents monetised incentives for contributing their time and insights to Populix’s clients.

The company plans to release a mobile version for respondents, which will allow them to use Populix on the go and during commutes.

Populix is led by co-founder and CEO Dr. Timothy Astandu, a research methodology expert, dedicated to implementing cutting-edge methodologies and technologies from academia into the commercial data industry. He is joined by co-founder and COO, Eileen Kamtawijoyo, an experienced marketing executive that has led new product launches for some of Indonesia’s biggest brands; and CTO Jonathan Benhi, an engineer with extensive experience in tech-driven market research in the US and Southeast Asia.

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