Expedia joins forces with Tourism Malaysia in destination promotion and digital innovation
Tourism Malaysia is, however, working hard to ensure the numbers could be met through advertising campaigns, sales trips to key markets like India and China and working with local key players including Malaysia Airlines, AirAsia to publicise the year.
Yesterday (August 20) the NTO took another step in this direction with the inking of two agreements with giant travel company Expedia Group that will see them collaborating to boost tourism to Malaysia, facilitate digital innovation and exchange traveller insight.
Tourism, Arts and Culture Minister Datuk Mohamaddin Ketapi is confident the “timely strategic” partnership with the travel group will support Malaysia in achieving its set target by 2020.
One of the deal signed is a Memorandum of Collaboration, aimed to drive tourists to Malaysia through showcasing the country’s attractions and cultures in addition to supporting tourism industry digital innovation.
The second focuses on an Expedia Media Solutions global campaign to promote inbound travel from Australia, Japan and the US to Malaysia. These three countries are among Expedia’s biggest points of sale.
“The joint campaign will spotlight Malaysia’s hidden and unique tourist attractions, as well as promote the variety of accommodation to Expedia Group’s 750 million plus monthly visitors globally,” said the tourism minister.
The two parties will also launch a series of workshops for hotel partners in Malaysia to foster digital innovation. They will include ways to leverage the Expedia Group’s Partner Central platform to accelerate skills development and build revenue and hotel management capabilities among local SME (small and medium-sized enterprises) hotels.
Expedia will also utilise the its Partner Solutions network and technology to help both large and SME travel retailers in the offline travel industry to improve their technology capabilities and be digital economy ready.
Greg Schulze, Expedia Group’s senior vice-president of commercial strategy and services, said the company was committed to helping Malaysia in its tourism promotions. “Tourism is an important contributor to Malaysia’s economy, accounting for almost 14.9% of the GDP (Gross Domestic Product) and 3.4 million jobs.
“As a world travel platform, Expedia Group is proud to be an online travel tourism partner to Tourism Malaysia, connecting Malaysia’s tourism industry to millions of travellers in our worldwide network.”.
Mohamaddin added that its ministry’s cooperation with Expedia in areas including joint capacity building, digital marketing and corporate responsibility efforts could be “a force for good especially in sharing the benefits of tourism with communities across Malaysian cities.”