How MDEC’s Kre8tif! Conference & Content Festival will help technological innovation Malaysia| Digital Asia

Digital Asia News Update

In a press
release, The Malaysian Digital Economy Corporation (MDEC) welcomed
delegates to the latest edition of the Kre8tif! Conference & Content

Held in Cyberjaya, the
two-day regional Conference aimed to bring together over 40 of the region's
leading creative practitioners in an exchange of ideas, knowledge sharing, and future collaborative opportunities.

Commenting on
Kre8tif!, Dato' Ng Wan Peng, Chief Operating Officer of MDEC noted the
remarkable transformation of South East-'s creative content industry over
the last decade via technology.

He stated that the rapid
advancement of technology has made animation and creative content industry a very
lucrative economic enabler for the region.

Moreover, there is an
emerging trend of production companies moving from outsourcing and
co-production model, towards focusing on their original content for
international consumption.

Inspired by the
vibrant development of South East-Asia's creative content industry, the conference
this year is anchored on the theme “Kre8 Innov8”, emphasising the need for the industry to think differently and
discover fresh innovative ideas that would put the region at the forefront of
content creation.

Elaborating on the
theme, Hasnul Hadi Samsudin, Vice President of Creative Content &
Technologies Division at MDEC said that considerable attention was paid to how
the Conference has become an important platform to address real expectations
and needs for the industry.

In the age of
consumption, creative and technical boundaries will be tested and the
conference aims enable give everyone the competitive advantage to create,
produce and market high-quality content for the international market via

Among the most
anticipated sessions are the keynote speeches on
various topics including using VFX for Blockbusters, using technology to
transform theatre and a panel session on “Expanding Your Licensing in SEA
Region” with local studios heads.

The opening ceremony
also saw several high-impact intellectual properties (IPs) announcements by
local production companies, two of which were:

  • Animasia Studio signed a licensing and merchandising partnership agreement with Malaysia's MCM Studio Entertainment to develop an indoor theme park based in Johor;
  • Primeworks Studios will co-develop new animation projects with three Malaysian studios as part of the company's commitment to support Malaysia's animation industry;

Praising local studios
for adopting fresh approaches in promoting Malaysian IPs and capabilities at
the international level, Yang Berhormat Gobind Singh Deo, the Communications and Multimedia Minister declared that Kre8tif!
is an example of reciprocity on an international scale.

Malaysia's home-grown
studios will continue to receive support as they continue to set the bar for
the local industry to thrive and transcend borders through the infusion of Malaysia's
rich local culture and digital proliferation.

Following the success
of last year's Content Festival, MDEC has partnered with city planner Setia
Haruman to organise a community-focused
content festival that also celebrates Cyberjaya's influential role as a
Multimedia city.

Cyberjaya, which
turned 20 in 2017, is home to MDEC and the Malaysia Animation and Creative
Content Centre (MAC3) which incubated many of today's most successful
animations studios. The city remains a popular destination for those pursuing
certification and career in creative content creation.

Investing in
Malaysia's animation and creative will give Malaysia the edge it

MDEC's continued
support of the industry will enable content creators to boost the country's
standing in the international community particularly in the field of animation
and technologically-driven projects in the artistic field.

With the conference,
MDEC, and by proxy, Malaysia, proved that it is committed to employing a multifaceted
approach to innovating and revamping the technological scene in Malaysia.

The new animation and
other projects that were embarked on as a result of this conference will enable
Malaysia to experiment and embrace technology holistically.

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