Influencer marketing firm BuzzOne expands to Malaysia
Influencer marketing firm, BuzzOne, has announced its expansion into the South East Asian market with the launch of its Malaysia operations, within months of opening its Philippines office in February this year.
According to the company, with this launch, BuzzOne becomes the first and only Indian influencer marketing firm to have multiple operations in the South East Asian markets of Philippines and Malaysia.
The firm also announced the appointment of Mark Rodrigues as business head of its Malaysia operations. With over 30 years of experience in the Malaysia market, Mark Rodrigues joins BuzzOne with a deep understanding of the local market and media marketing trends.
Sanjay Vasudeva, founder and CEO, BuzzOne Influencer Marketing, said, “Having studied the region carefully, Malaysia and Philippines are one of the most promising markets for influencer led campaigns in South East Asia. With Mark Rodrigues spearheading our team, I am confident BuzzOne will form a strong foothold in the Malaysian market.”
According to industry reports, ad spending in digital media in Malaysia were $512 million in 2019. A growing influencer marketing market, Malaysia has shown unique trends such as Instagram emerging as the preferred platform for influencer marketing in the country and over with 80% of marketers investing in influencer marketing strategies in 2018. Malaysians trust lifestyle influencers’ opinions over opinions from traditional celebrities, the company said.
BuzzOne’s stellar clientele in India includes leading brands such as Amazon, Himalaya Wellness, Dettol PayTm, Vivo, Britannia, Nissan, Vivo and Puma among others.