Parlo Tours launches online platform for Visit Malaysia 2020

THE tourism industry players are no longer taking chances at ensuring seamless process for travel agents as they prepare for the Visit Malaysia Campaign 2020.

Sdn Bhd, a subsidiary of Parlo Bhd’s, has recently launched an online The Marketplace, to act as a business-to-business (B2B) integrated distribution channel for travel agents to receive information on room itinerary, available dates and other breakdown information including flight details, activities and tour packages in designated locations.

The platform has since secured over 318 new registrations, noting approximately 170% increase in sign-ups and reaching over 50% of their year-end’s target of 500 in one month post-launch.

Parlo Tours CEO Dani Yap said the company is in the middle of developing application programme interfaces integration and the system is pending testing.

“Once everything is finalised, I am confident that with the wide range of products and services and seamless trip-planning and booking tool, this would further help our agents and our staff to serve the Free Independent Traveller, contributing to our bottom line as day-to-day tasks would be streamlined,” he said.

Yap added that with everything running smoothly since the launch of its marketplace, there are plans to move into sports and medical tourism as well.

“Parlo Tours believes it is always good to keep expanding our businesses, let it be through our travel partners or even moving into online-to-offline,” he said.

Currently, the company is planning to grow its businesses via expanding partnerships with other travel giants and is discussing with players like Hong Kong-based Klook and Bedsonline.

It was previously reported that the Malaysian Association of Tour and Travel Agents (Matta) was working on its own platform for all hotel inventories and tour products.

According to a source, the platform is set to launch next month, a separate platform from Parlo Tours’, but with similarities.

“The digital platform will focus primarily on B2B model and move towards business-to-client in the future,” the source said.

Matta president Datuk Tan Kok Liang said technology is necessary to ensure that the industry does not lose its relevance to disruptive technology that includes online booking engines and e-hailing platforms.

As for 2019, the tourism industry targets are arrivals of 28.1 million and tourism receipts worth RM92.2 billion, whereby arrivals did increase by 4.9% in the first half of the year.

However, arrivals especially from China has taken a hit as it dropped by 20% due to the poor visibility and health cases from the haze, which peaked in September.


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