Kota Kinabalu: Staff of the Sabah Trade and Industry Ministry have been urged to take full advantage of social media to market Sabah as a known brand for investment.
Its Minister Datuk Seri Wilfred Madius Tangau, who is also Deputy Chief Minister, said this is part of the ministry’s effort to further boost the development of industries in the State.
“I would like to see the ministry’s staff having good communication skill so that they can promote Sabah as an investment destination via social media,” he said after the prize giving ceremony of the ministry’s inter-agency bowling championship, here, Sunday.
“The use of social media to promote Sabah can also encourage local entrepreneurs to utilise the digital technology.” On Sunday’s programme, Tangau said the ministry will hold more similar events.
“Today (Sunday), the ministry conducts a sporting activity involving various agencies under the ministry where the officers and staff can mingle around and strengthen friendship.
“It is important to build a strong team, especially to help the ministry achieve its key performance index (KPI).
“Among the ministry’s long-term aim is to increase the contribution of the industrial sector to the State’s gross domestic product (GDP)…currently the contribution stands at 7.2 per cent which is worth about RM6 billion.
“We are working to increase it to at least 35 per cent. To achieve this, we need a strong management team involving all agencies under the ministry so that everyone can work together as a team, instead of working in silo,” he said.
Tangau also said the ministry will continue to conduct similar programmes.