Tourism Malaysia seeks video service for Visit Malaysia 2020 spot
Tourism Malaysia is on the lookout for a company to edit a video clip for Visit Malaysia 2020. According to a tender on its website, interested parties are required to have the licence to create, produce and record electronic media and other advertising media, excluding print. The tender closes on closes on 14 August.
This comes shortly after it unveiled a new logo for Visit Malaysia 2020 with a style inspired by Malaysian batik. It is also currently in the midst of a global creative and media pitch. Meanwhile, Tourism Malaysia also plans to concentrate more efforts in targeting Indonesian tourists via promotional activities such as its Miss Shophia: Shopping Hunt programme.
According to Roslan Othman, Malaysia’s director of tourism in Indonesia, Indonesian tourists spent approximately RM2.83 billion in Malaysia last year and they form the third largest group of foreigners after Singapore and China, Bernama reported. The shopping programme debuted in 2016 and aims to promote Malaysia’s shopping malls and highlight the ease of commuting withing the Klang Valley using the Rapid KL mass public transportation system. It also shines the limelight on Miss SHOPhia, Tourism Malaysia’s digital shopping ambassador created to promote the country’s shopping attractions.
Quoting Roslan, Bernama reported that its recent “Miss SHOPhia: Shopping Hunt: Road to Malaysia” programme “received great response” when it launched in Jakarta and has “great potential” to draw Indonesian visitors to Malaysia. He added that Tourism Malaysia will fully sponsor the winner to participate in Miss SHOPhia: Shopping Hunt 3.0 held in Kuala Lumpur this September. He added that Tourism Malaysia is expecting about 30 million Indonesian visitors in 2020, Bernama said.
According to statistics from Tourism Malaysia, the country saw positive tourist arrivals growth of 4.8% from January to May 2019, registering a total of 10,954,014 tourist arrivals compared to 10,454,447 in the same period last year.
ASEAN maintained its lead as the biggest contributor of international tourist arrivals to Malaysia with a share of 69.2%, reflecting a +4.7% increase to 7,584,128 tourists compared to 7,245,570 tourists during the same period last year. The increase was fueled by positive arrival growth from markets such as Indonesia, Singapore and Thailand.