Zurich Malaysia partners fintech startup

Zurich Malaysia partners fintech startup Bereev to offer estate planning

Zurich Malaysia recently formed a partnership with Bereev, an online legacy planning platform, to help its customers plan for their own eventual demise.

The Bereev web application helps users craft a plan which will guide their loved ones in the unfortunate event of illness, accident or death. It allows users to plan and store crucial information on various aspects of estate planning – from wills to insurance policies, possessions, outstanding loans and personalised wishes to be executed after demise – in one secure channel.

The chief executive officer (CEO) of Zurich Life Insurance Malaysia Berhad, Stephen Clark, shared the company’s rational behind the partnership with Bereev. “As our customers’ needs evolve, so do our products and services. We chose to work with Bereev as it provides users with a simple and accessible tool to organise their estate and wishes in the event of their demise.”

Launched in early 2018, Bereev is the brainchild of its founder and CEO, Izumi Inoue. The platform has since attracted a growing number of private users as well as corporate clients. “Through this partnership, I am confident Bereev will be able to help more families throughout Malaysia navigate and cope with the loss of a loved one,” said Izumi.

Bereev allows users to write their wishes concerning elderly care, upload important documents such as will and insurance policies, and record last words and messages which will be sent out after the user’s demise. The information can be shared with loved ones, lawyers or financial planners; according to the privacy levels set by users.

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While signing up for a Lite account is free of charge, users can opt for the Plus account which unlocks all features for a token sum of RM10 a month.

In the pilot phase, Zurich will be providing complimentary Plus accounts to customers who up for a new life insurance or family takaful plan with a minimum annual premium/contribution of RM1,800 anytime between Jan 9 and Feb 28. Users may find out more about the partnership here.

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