30% of Nintendo Switch Lite Owners Already Own a Switch

Nintendo president Shuntaro Furukawa has confirmed that about 30% of the people who bought a Switch Lite already own a Switch.In a Q&A for Nintendo’s investors, Furukawa said that the percentage of previous Switch owners purchasing a Lite was even greater before the holidays. From its release on September 20 to the start of the holiday season, approximately 43% of Switch Lite owners already owned the console.

Furukawa said that a common factor among new Switch Lite owners was that they previously played Pokémon on handheld systems. He also said the other popular trend among buyers were women purchasing the Switch Lite as their first Switch console.

As for the original Switch model, the release of Ring Fit Adventure supposedly helped Nintendo reach out to its female audience and a wide variety of different age groups.

Nintendo knows that its characters are beloved by all types of people from all over the world, so it understandably wants more interactivity with its products. In the same Q&A, representative director Shigeru Miyamoto commented on the upcoming Mario movie and how he hopes it will do its part to expand Nintendo’s brand.

“…it’s not so much that I wanted to make a Mario movie, but that I felt Nintendo should have more video content,” Miyamoto said. “More people will have access to our IP with video content, and so the number of people who will come into contact with Nintendo IP will continue to grow in the future.”