30% of Nintendo Switch Lite Owners Already Own a Switch
Nintendo president Shuntaro Furukawa has confirmed that about 30% of the people who bought a Switch Lite already own a Switch.In a Q&A for Nintendo’s investors, Furukawa said that the percentage of previous Switch owners purchasing a Lite was even greater before the holidays. From its release on September 20 to the start of the holiday season, approximately 43% of Switch Lite owners already owned the console.
Furukawa said that a common factor among new Switch Lite owners was that they previously played Pokémon on handheld systems. He also said the other popular trend among buyers were women purchasing the Switch Lite as their first Switch console.As for the original Switch model, the release of Ring Fit Adventure supposedly helped Nintendo reach out to its female audience and a wide variety of different age groups.
Nintendo knows that its characters are beloved by all types of people from all over the world, so it understandably wants more interactivity with its products. In the same Q&A, representative director Shigeru Miyamoto commented on the upcoming Mario movie and how he hopes it will do its part to expand Nintendo’s brand.
“…it’s not so much that I wanted to make a Mario movie, but that I felt Nintendo should have more video content,” Miyamoto said. “More people will have access to our IP with video content, and so the number of people who will come into contact with Nintendo IP will continue to grow in the future.”
A Close-Up Look at the Nintendo Switch Lite – Gamescom 2019
Miyamoto also said that mobile apps such as Mario Kart Tour and Fire Emblem Heroes have “dramatically increased” the amount of people who experience Nintendo products.
The Nintendo Switch Lite has succeeded in that field considering 70% of the audience is buying a Switch for the first time. The Switch Lite is a slightly less-powerful Switch that is handheld-only without detachable controllers. It also costs $100 less than the other model.