An IBM AI Invented Perfumes That’ll Soon Sell in 4,000 Stores | Tech Top
Eau de AI
Fragrances have traditionally been created by sought-after perfumers. But Symrise, a German fragrance company with clients including Avon and Coty, recently struck a deal with IBM to see how its AI tools could be used to modernize the process.
IBM created an algorithm — its name is Philyra, according to Datanami — that studies fragrance formulas and customer data, then spits out new perfumes inspired by those training materials.
The first results of the collaboration are two scents, and the AI-invented perfumes will soon go on sale at O Boticário, a prominent Brazilian beauty chain. Spokespeople declined to confirm to Vox precisely which fragrances were invented by the AI.
It’s a sure sign, though, that AI creations are starting to leak out into the world of consumer products — and next time you sniff a sampler, it’s possible that it wasn’t formulated by a human at all.
READ MORE: Is AI the Future of Perfume? IBM Is Betting on It [Vox]
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