Facebook bans accounts of fake news firm

has shut down 265 fake accounts, many linked to an Israel-based social media company, that were being used to spread fake and influence political discourse in a number of nations – mostly in Africa, but also in Latin America and Southeast Asia.

The company announced on Thursday that the accounts, which were on both Facebook and Instagram, had engaged in what Facebook dubbed “coordinated inauthentic behavior.”

In the ongoing back-and-forth over the use of social media as a platform from which to launch political meddling, companies such as Facebook and Twitter have been wrestling with the way their platforms have been used to spread disinformation. Singling out a company like Facebook did with Archimedes Group is a new twist, though.

The company promises its clients that it can bend reality for them. Archimedes Group, based in Tel Aviv, calls itself a leader in large-scale, worldwide “campaigns” and promises to “use every tool and take every advantage available in order to change reality according to our client’s wishes.”

…at least, the site was promising that when the Washington Post wrote up the news. Its site is strange to navigate, so either I can’t find that text, or perhaps Archimedes Group has yet again warped reality… and tweaked its site to remove the “by any means necessary” message.

Nathaniel Gleicher, Facebook’s head of global cybersecurity policy, said in Thursday’s post that the Pages and weren’t taken down because of their content. Rather, it was their coordinated behavior that set off red flags:

As in other cases involving coordinated inauthentic behavior, the individuals behind this activity coordinated with one another to mislead others about who they were and what they were doing, and that was the basis for our action.

Gleicher said that the people behind the network used fake to run Pages, disseminate content and artificially pump up engagement. They also lied about being locals including local news organizations – and published what was allegedly leaked information about politicians.

Facebook’s investigation showed that some of the activity was linked to Archimedes Group, which it banned from both its main platform and its Instagram service. Facebook also sent the company a cease and desist letter.

Before the ban, Archimedes Group was running 65 Facebook accounts, 161 Pages, 23 Groups, 12 events and four Instagram accounts. The Pages and accounts frequently posted about politics, including elections, candidate views and criticism of political opponents, focusing mainly on the African nations of Nigeria, Senegal, Togo, Angola, Niger and Tunisia, along with some activity in Latin America and Southeast Asia.

The Pages and accounts had about 2.8 million followers, and about 5,500 accounts joined at least one of the Groups. About 920 people followed one or more of the Instagram accounts.

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