Facebook Kicks Off Season of Giving New Drives Feature in US

Facebook kicked off its Season of Giving Monday with several initiatives across Facebook, Instagram and Messenger From Facebook.

On #GivingTuesday Dec. 1, Facebook will match up to $7 million in eligible donations made to nonprofits in the U.S. via the platform’s various tools, including fundraisers and donation stickers.

The social network will also begin testing a way for people to create and share nonprofit fundraisers directly within their feeds.

A new Community Help is rolling out in the U.S. Monday, Drives, which enables people to begin collecting clothes, food and other necessities for others who are in need. Drives will roll out more widely in the coming weeks.

Users with access to Drives can start one by typing Community Help into their search bar on Facebook and following the shortcut.

On #GivingTuesday at noon PT/3 p.m. ET, Facebook will present Peace Through Music: A Global Event for Social Justice exclusively on Facebook Live.

The event recognizes the 75th anniversary of the United Nations, and it will feature performances by Becky G, Aloe Blacc, Billie Eilish, Killer Mike, Skip Marley, Carlos Santana with Cindy Blackman Santana, Ringo Starr and others.

It will be live on the Facebook App page.

All donations made to the Peace Through Music Facebook fundraiser will support the Playing for Change Foundation, which creates positive change in underserved communities around the world through music and arts education, as well as The Rock & Roll Hall of Fame Foundation, Sankofa, Silkroad and the United Nations Population Fund.

And Mike Rowe’s Facebook Watch show, Returning the Favor, will present a special episode on #GivingTuesday featuring Dawod Thomas, founder of My Father’s Plan, a Baltimore-based nonprofit that helps inner-city youth through community activism, financial literacy and community outreach. Viewers will be able to donate and support the organization.

Facebook chief operating officer Sheryl Sandberg wrote in a Newsroom post Monday, “This year has been difficult for everyone, but one silver lining has been the immense compassion and generosity that so many people have shown. On Facebook and Instagram, people have raised more than $100 million for Covid-19 causes and $65 million for those supporting racial justice this year, and more than 3.9 million people have visited our Community Help page to find ways to give and receive help.”

She added, “Throughout the Season of Giving, we will be celebrating people who are giving in inspiring ways and show how everyone has something to give whether it’s time, talent or a simple act of kindness. A little goes a long way, and anything you can give will make a difference to someone. No matter how you choose to give this holiday season, we thank you.”

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