Facebook Will Speak On Community + Responsibility At SMWLDN | Social



We have an incredibly exciting addition to the SMWLDN lineup to announce.

Ian Edwards, the Planning Director for Northern Europe at Facebook, will speak to attendees at the QEII Centre in London. The title of his talk: “, Opportunity, and .”

Not only is Ian an engaging speaker and accomplished in his own right, but the topic is perhaps one of the most central and pressing issue in social media today. Namely, do social networks like Facebook and Instagram have a responsibility to their users—individuals, brands, organizations—to create and regulate communities and opportunities? In this era of widespread misinformation, where does the role of the platform end and the user begin?

Some of the questions he is slated to discuss include:

  • What are the challenges and opportunities that await us as social media evolves?
  • What roles will Facebook and Instagram play in this ongoing process?
  • How will businesses and brands continue to grow in these untested waters?

As Facebook’s Planning Director over the last 3+ years, Mr. Edwards has specifically focused on helping brands and agencies get the most value from Facebook. Prior to his time at Facebook, he spent 14 years as head of strategy and comms planner for a number of London’s biggest agencies, including Vizeum and Mediaedge:CIA.

This is obviously a huge update to the Week—London 2018 lineup. And this announcement happens to coincide with the near-end of our 20% off sale.

You still have time: The sale ends tomorrow, Friday, Aug. 24. Buy your ticket now and ensure you’ll be in the seats for when Mr. Edwards takes the stage on Wednesday, Nov. 14. You’ll also have access to more than 60+ events, installations, and more perks, including membership to SMW Insider.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Week conferences live and on-demand.

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