Peterborough Instagram users react to loss of ‘likes’

The next time you log on to your Instagram account, you may notice a major change.

The media giant will be testing out a new feature in Canada that hides the number of on photos and videos.

“Overall, I think it’s going to be a really positive thing,” said Kat Tepylo, a local social media manager and consultant. “Likes are really a vanity metric, so they’re not worth that much, especially as a business. If someone likes your post, that doesn’t mean they’re going to buy your product.”

The new move is in line with other redesigns Instagram has tested. The company experimented with making follower counts less prominent on profiles late last year.

“They’re really trying to focus less on the numbers and the popularity that social media can sometimes be,” Tepylo said. “That’s just taking it to another level.”



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