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TikTok launches Effect House, its own AR augmented reality development platform, helps creators build their own effects to prompt even more video creation.

Apple completed production tests for long-rumored augmented reality (AR) and virtual reality (VR) headset, expected to debut by the end of 2022.

Disney has approved for patent headset-free AR technology attractions at Disney theme park, bring the Metaverse to the physical world.

When thinking about what augmented reality platform to choose, it’s important to consider what the goal of your AR strategy in marketing campaigns.

Snapchat evidently sees the future in augmented reality (AR) Shopping Experience. Snap Inc bought Vertebrae, a firm specializing in 3D product modeling.

Microsoft reportedly been awarded 10 year contract worth close to US$22 billion, to provide military-grade augmented reality (AR) headsets to US Army.

Facebook is expanding its AI-based augmented reality (AR) initiative. The company also taken into consideration the ergonomic benefit of 3D glasses.

In the AR enterprise market, AR remote applications, such as AR remote expertise and AR remote training grow between 2021 and 2025.

AR Technology rising trend for e-commerce virtual shopping used by brands like IKEA for customers to preview furniture and products in their homes.

Facebook scientists have been exploring how augmented reality glasses could help determine which sounds people want to amplify by looking at