Augmented Reality

TikTok launches Effect House, its own AR augmented reality development platform, helps creators build their own effects to prompt even more video creation.

Disney has approved for patent headset-free AR technology attractions at Disney theme park, bring the Metaverse to the physical world.

When thinking about what augmented reality platform to choose, it’s important to consider what the goal of your AR strategy in marketing campaigns.

Facebook smart glasses highlighting a greater focus on augmented reality applications going forward. Everything you need to keep connected to social life.

TikTok is testing developer tools called TikTok Effect Studio that might one day let creators build augmented reality effects for the popular app.

Snapchat evidently sees the future in augmented reality (AR) Shopping Experience. Snap Inc bought Vertebrae, a firm specializing in 3D product modeling.

Snapchat introducing new type of augmented reality lens, called “Connected Lenses,” allows users to connect and enjoy an AR experience or game together.

Microsoft reportedly been awarded 10 year contract worth close to US$22 billion, to provide military-grade augmented reality (AR) headsets to US Army.

Microsoft won a nearly $22 billion contract to supply U.S. Army combat troops with its augmented reality headsets. They announced the deal on wednesday.

In the AR enterprise market, AR remote applications, such as AR remote expertise and AR remote training grow between 2021 and 2025.