brands

Celebrity endorsement is the most employed strategy in marketing a product as it has been known to increase brand image and the level of credibility among…

Although much of the conversation of the Alibaba 11.11 Global Shopping Festival has been about the numbers – if you’re counting, it’s RMB268.4 billion (RM…

On a seemingly endless wall of video options for thousands of viewers in dozens of languages, people do makeup, dodge buses and cook dinner. But mostly, they…

Instagram has become a big hub for brands to sell their products and now the Facebook-owned social media giant is making the process more intuitive. Starting…

Influencers of Pakistan Islamabad Forum, co-hosted by Techlets Pvt. Ltd. and Google Business group Islamabad, has launched an artificial intelligence-based…

Pomona, an Indonesia-based omnichannel marketing and sales-tech startup, announced today it has completed a US$3 million in “Series A-2” funding round led by…

An industry group of internet service providers has branded Firefox browser maker Mozilla an “internet villain” for supporting a DNS security standard. The…

BECOMING an influencer isn’t easy, and for most, it’s not something that happens by chance. It takes careful planning, consistent effort, and really good…

Facebook has just been awarded a patent for technology that could let the social network scan through your photos, see what products you like, and then send…

In some circles, the mere mention of the word “influencer” is enough to elicit groans of protest. True, folks like Kylie Jenner, Kim Kardashian, Felix…