INFLUENCER marketing has taken the world by storm in recent times and brands realize the power of engaging with customers through influencers as part of…
Americans who have heard of influencer marketing usually associate the term with Kim Kardashian West. For better or worse, her name is synonymous with the…
Luka Sabbat, a social media influencer with 1.4 million Instagram followers, is being sued for failure to, well, influence. According to a lawsuit filed by…
Breaking Tech Industry news from the top sourcesMavrck has raised another $5.8 million in funding, bringing its total raised to $13.8 million.
When the…
Influcencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its…
Influencer marketing is a product of many content-driven campaigns that have characterised the digital era up to this point.
Finding the right influencer is…