3 tips to help marketers succeed with mobile-first campaigns
MARKETERS understand that access to smartphones among individuals with disposable income is at an all-time high which creates incredible opportunities for the…
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Marketers
How to create better long-format content for your marketers
BUSINESS blogging is quite a powerful marketing tool because it helps boost brand visibility. Posting regular blogs can reap many benefits including increased…
BCG says only 2 percent of marketers are leveraging their data
Yet, only two percent of marketers are really leveraging their data according to a new BCG study. The think tank’s analysts see this group as the people (at…
How marketers use live events to reap huge ROI from the data
For CallidusCloud, an enterprise software and SaaS company based in California, good old-fashioned events have become a central, and very integral part of…
Marketers Aren’t Worried about Facebook’s Clear History Feature | Social
In the wake of the Facebook-Cambridge Analytica data scandal, CEO Mark Zuckerberg is looking to clean up his company’s image and restore the trust of users. To…
Calling all social media marketers, agencies and communicators in South…
The Social Brand Survey is an integral part of the influential SA Social Media Landscape by Ornico and World Wide Worx. It serves to deepen the understanding of…
Marketers could harvest member data from closed Facebook groups as recently…
Facebook continues to struggle with user privacy after years of encouraging developers and marketers to scrape large amounts of data, as a new report…