Google AdSense First-Party Cookies Now Support Personalization
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through adSense.
Browsing Tag
Personalization
Microsoft extends its Cognitive Services with personalization service
As part of its rather bizarre news dump before its flagship Build developer conference next week, Microsoft today announced a slew of new pre-built machine…
How Yummly is monetizing AI-powered personalization
Brian Witlin, CEO of Yummly, calls the service the ultimate decision engine for food by using personalization, powered by AI, machine learning, and a lot of…
How Pandora turns personalization into $1 billion in ad revenue | Industry
Breaking Tech Industry news from the top sourcesPersonalized web and mobile ads that reflect your customers’ tastes, values, and preferences is the key to…
After its acquisition, Magento starts integrating Adobe’s personalization…
It’s been less than six months since Adobe acquired commerce platform Magento for $1.68 billion and today, at Magento’s annual conference, the company…
How to Boost Email Conversions With Personalization and Dynamic Content |…
Did you know, that instead of sendingthe same email to everyone on your mailing list, you can improve your results and conversions by sending highly-targeted…
PayPal revamps its app to remove clutter, add more personalization | Apple
Breaking Tech Industry news from the top sources
PayPal is revamping its mobile app. Again. In an effort to keep pace with newcomers like the bank-owned…
Adobe Advertising Cloud TV Extends Personalization of TV Advertising With…
Through the partnership, advertisers can easily onboard first-party data — a brand’s own data from customer relationship databases (CRM), customer lists,…
Adobe Named a Leader in Gartner Magic Quadrant for Personalization Engines…
We designed Adobe Target to leverage the Experience Cloud Profile. This unified customer profile brings together all customer data across the enterprise,…