Elon Musk: Tesla Is Dropping Its Customer Referral
On Thursday, CEO Elon Musk announced on Twitter that the company’s customer referral program will end on Feb. 1. In a follow-up tweet, he explained that the program was too expensive — another sign that Tesla’s eyes are fixed firmly on the bottom line.
Refer a Friend
The Tesla referral program has changed regularly since its inception in 2015.
Currently, the rewards range from the launch of a photo of their choosing into space — whether that’ll be done by the Musk-led SpaceX is unclear — to an invitation to a Tesla unveiling event, depending on how many new buyers the owner refers.
New buyers of a Model S, Model X, or Model 3 receive six months of free Supercharging if they use a friend’s referral code. If they order the car without test driving it, they receive an additional three months.
Dollar Signs
Tesla ended 2018 on a financial high note, boasting record profits. And in just the first few weeks of 2019, it’s dropped the cheapest versions of the Model X and Model S from its lineup, slashed the price of every model by $2,000 to encourage sales, and now cut the customer referral program in the name of cost savings — all moves seemingly designed to ensure the profitability of 2018 wasn’t a fluke.
Now it’s just a matter of waiting for the next quarterly report to find out if those efforts pay off.
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