Malaysia Airways is now on WhatsApp


Within the information: are more and more utilizing know-how to spice up their operations, make the journey expertise extra stress-free for his or her clients and even for coaching employees as proven by Malaysia , Singapore and Virgin Atlantic in partnership with tech service suppliers.


Messaging: Malaysia Airways is now on WhatsApp

Flight affirmation and flight standing at airline’s clients’ fingertips. (Picture credit score: Grassetto/iStock-Getty Photos)

Malaysia Airways has joined its counterparts in different components of the world in utilizing WhatsApps to attach with its clients, saying earlier this week its official presence on the messaging .

The nationwide provider mentioned  it’s the “the first airline in Malaysia to introduce this service”.

Prospects who choose in to this service are capable of obtain their flight reserving affirmation and flight standing straight by means of the messaging app.

This new platform is along with the airline’s conventional strategies of communication of electronic mail and SMS.

Malaysia Airways’ CEO Izham Ismail mentioned this new service would improve the journey expertise for at this time’s all the time related clients. ““The WhatsApp Business solution will enable us to reach out to more passengers as WhatsApp is one of the most popular messaging applications with more than 1.5 billion users worldwide,”

He added that ‘ Hospitality’ (the airline’s slogan) is not only concerning the service. “It is about making the journey more convenient for our passengers.”

The WhatsApp characteristic is consistent with the airline’s journey to digitalistion. In April this 12 months it launched three  options — MHguardian, MHfeedback and MHchat.

The provider mentioned it will proceed to supply extra companies sooner or later and permit its friends to obtain necessary updates reminiscent of check-in, schedule and different operational notifications through the messaging app.

Journey Know-how: SIA provides clients cellular boarding cross entry through Goggle Pay

Entry boarding cross through Google Pay for SIA friends. (Picture credit score: Akyphoto/iStock-Getty Photos)

Singapore Airways is introducing one other new service to its clients – the selection to save lots of their cellular boarding on Google Pay, the digital pockets platform and on-line fee system developed by Google.

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“This is the first time an airline in the Asia-Pacific region has such a capability on Google Pay,” mentioned the airline in an announcement when saying this new initiative, which additionally goals to supply a “more efficient on-ground experience” for its clients.

Prospects simply want to provide their boarding cross, that are saved to Google Pay, and proceed straight to the boarding gate after clearing immigration formalities.

SIA, nevertheless, factors out that a buyer would require an Android cellular system and first generate a boarding cross through the SingaporeAir cellular app earlier than with the ability to put it aside to Google Pay.

SIA has labored with Google on different digital tasks together with Google Flight, Google Now and the newer Google House to seek for flight data, obtain reserving affirmation emails and set reminders for upcoming flights with ease.

“Our partnership with Google and the introduction of saving one’s mobile boarding pass to Google Pay is an example of SIA’s continued investment to broaden and enhance our digital capabilities,” commented Campbell Wilson, SIA senior vice chairman, gross sales and advertising and on the airline’s new initiative.

Checking in for flights through a cellular boarding cross on Google Pay is obtainable at airports worldwide. Cities in Asia embody Singapore, Kuala Lumpur, Bangkok, Bali, Surabaya, Hong Kong, Seoul, Taipei, Tokyo, (Haneda and Narita), Fukuoka, Nagoya and Osaka.

Augmented Actuality: Virgin Atlantic turns to revolutionary tech for workers coaching

Virgin Atlantic utilizing augmented actuality for workers coaching. (Picture credit score: SITA).

Virgin Atlantic is utilizing augmented actuality (AR) to coach its employees with an iOS app that permits the cabin crew to stroll by means of and acquaint themselves with the airline’s Dreamliner plane with out visiting the airport or getting onto the aircraft.

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The app, developed in collaboration with world IT supplier SITA, enhances the present classroom coaching, permitting crew members to see the cabin projected as a portal in entrance of them and are in a position ‘walk into’ the cabin.

“The AR app simulates the full-size view of the interior cabin, giving crew a feel for their new working environment, including accurate spatial awareness. This allows the airline to train crew on new aircraft in a fun and engaging way from the airline’s headquarters in Crawley, London,” explains SITA.

Don Langford, CIO of Virgin Atlantic, famous that innovation is the lifeblood of a contemporary airline. “New technologies such as augmented reality hold out the promise to better manage our airline operations while providing an enriched experience to our increasingly tech-savvy passengers. SITA has long been a partner in exploring the frontiers of technology and this AR application is no exception.”

The 2 firms have typically labored collectively to drive innovation in know-how. In 2013, they  partnered to develop Google Glass and Sony Smartwatch know-how that allow the airline’s concierge employees to ship personalised customer support.

Gustavo Pina, head of SITA Lab, mentioned the Lab has recognized AR as one of many applied sciences that may profit the air transport trade within the years to come back. “Working with pioneering airlines such as Virgin Atlantic makes it possible for SITA Lab to really explore the potential of augmented reality and evaluate its business benefits. This project is a vital step in that journey of exploration.”


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